We caught up with radio personality and businesswoman to chat about all things radio.
It was never my intention to end up on radio. After doing a sports feature called 'The Olympic Gold Rush in 2012', a few months before graduating from varsity, I realized that I liked producing and ultimately broadcasting information. I had learnt a new skill and I wanted to learn more about this medium called radio.
Morning radio is placed perfectly (Hahahaha) I have the rest of the day to get to other business. Imagine knocking off at 10am, how cool is that?
Live radio means you have to be prepared ALL the time. Preparation is key! You can't sleep on the job.
It's great that more people are interested in radio. But radio is more than speaking into a Mic and playing music or how you respond to tweets or DMs. While it's great to have influencers on air, it's worth noting that talent goes a long way. You have to able to back it up.
We can't stop change and progress and we shouldn't try stop it. And that's what streaming is. Traditional media has found ways of jumping into the wave as well. PERSONALITIES and interaction are what people are drawn to and in Botswana, people are still looking to traditional media for those. If you're looking for just music then stream away!
Hahaha. I don't think even if I had a PhD in psychology I would have been prepared for bullies/public scrutiny. It's tough out here but you learn to grow thick skin over the years. I just say though, psychology has helped with the way I handle interviews with different guests.
I honesty don't have a favourite radio show per sé. I listen to different personalities. In Botswana I listen to the Yarona FM line-up, also to Resego's Sunday Ballads on RB2. I also listen to Anele Mdoda on 947, and Martin Bester on Jacaranda.
My advice: don't look to get into radio to be famous! Radio is really personal to listeners because you help them get through the day, heal from heart breaks, celebrate milestones and you have the power to set the mood of the day. It's that serious!
Main Image Credit: Botswana Youth Magazine