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Organizers reckon that the reason for this partnership is because the pageant crowns a queen that is a representation of Botswana and not just selected regions. Where Miss Botswana is crowned should not be restricted hence the decision to host the event outside the city. The pageant also emphasizes the importance of tourism and attraction around Botswana. SPEDU region boasts of many attraction sites which also be fruitful for the economy and the pageant.
To do this, companies are looking to use the incoming queen for exposure for the products in the region as well as brands and products and the woman can be a brand ambassador for the companies.
The top 12 finalists have started with the preparations for the upcoming official crowning of the country's next queen. They have been working tirelessly at the gym and getting their bodies and mental well beings on track. They also participated in public speaking lessons with Toastmasters Botswana who invested in the ladies to give them lessons on the fundamentals of public speaking.
"At the Grand Finale, there will be a Question and answer segment, during the course of the journey there are media interviews and after the crowning, the Queen will have a lot of public speaking engagements and this session was necessary in preparation for such activities." Said Organizers.
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Picture credit: Instagram