Enda: Kenya’s First Running Shoe Company

Meet the Co-Founder & CEO Navalayo Osembo

By  | Aug 18, 2022, 12:45 PM

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You know Eliud Kipchoge, Bridgit Kosgei and David Rudisha. They’ve broken records in the world of athletics and are some of the best runners the country has ever produced. However, for a country that’s known for its prowess in the sport, why has it limited its contribution to just running?

Kenya’s First Home-Made Running Shoe

This is a question that the Co-Founder & CEO of Enda Navalayo Osembo asked herself and is now addressing it. Her company which makes performance running shoes is the first of its kind in Kenya and Africa. We caught up with her to find out about the origins of Enda.

To read that story, click here.

Why Has It Taken This Long?

It seems rather obvious that a country that’s a powerhouse in athletics should also be able to make professional running shoes. However, as we found out from Navalayo Osembo, there’s more to making the shoes than you might realise. She provides insights into that.

 Click here to read.