CSA Strikes Again Following Bonang's Big Reveal

She apparently pocketed millions on royalties

By  | Oct 22, 2021, 03:52 PM  | Bonang Matheba  | Drama

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Bonang Matheba's battle with her former management CSA continues. This follows after the after The Sunday Times claimed that Bonang may no longer be a shareholder of the MCC, as a result of her former management company Celebrity Services Africa (CSA) Global going behind her back to get rid of her.

In a released a statement to Channel24 the company cleared the air and said Bonang joined the company in 2017 and House of BNG was launched in 2019. The company claims that it played a significant role in the success of BNG. Their statement reads as follows: 

"It appears that this is yet another attempt by Ms Matheba to distort and manipulate facts. To be clear, Ms Matheba joined CSA in 2017, and the brand was launched in 2019. 

"Not only has CSA invested in this venture but we have been significantly instrumental in developing and creating the brand, from the actual naming convention to the route to market, packaging, innovation (MCC, Prestige and coming up with the concept of BNG Nectar - the sparkling wine in a can), the distribution strategy (in which we secured listings in key retailers), creation of the brand CI and the securing of all event partnerships," claims the company.

"The truth is that Ms. Matheba earns a royalty on the retail price for each unit sold, while not being exposed to any liability should the business make a loss or is required to be capitalised."

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